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Kanika
If you're looking for a new way to promote your business, two popular options come to mind: content marketing and paid advertising. Which is the right choice for you? Our content marketing services company in Ashburn, Virginia can help you out.
Well, it's not as simple a question as it seems. Paid advertising can certainly be very successful in driving sales and clicks to your site, but it involves spending money on ads that might or might not work, while content marketing can help attract customers with relevant information they're looking for - but doesn't cost anything! So which one is best?
In this post, our content marketing company in ashburn va will compare why content marketing is worth investing time in, what kind of results you should expect from paid advertising and more.
A viable alternative to paid ads, content marketing can both attract visitors to your site and provide value for them to stay. If you pay for ads, chances are there's a lot of competition with very similar products out there already. Besides, you could get visitors to your site who are looking for something different than what you offer. But if your content offers value for your audience, like a helpful blog post or a video that entertains and informs at the same time, people will notice what you're doing and give you the time of day.
Paid ads usually take a broad approach to address as many potential customers as possible. That's why they vacuum up everyone in their target audience - even those who don't care about your business at all! Without any real way to target specific groups, it's hard to know exactly how much your ads are reaching the right people and making an impact on them.
Content marketing by your content marketing company, on the other hand, can provide highly targeted material for people who have already expressed interest in your product or service. When you write a blog post or create a video that connects with your audience on an emotional level, people listen, and they're willing to do business with you because they know they'll be getting what they want.
While paid ads have to live on your website, content marketing can also make its way to Facebook, Twitter, LinkedIn, Google+, and so on. This helps you gain exposure beyond your original target market - as long as you're willing to share with the right people!
There could be a little more work involved here than with paid advertising, but it's worth it. Content by your content marketing agency that's well-written and entertaining is likely to attract readers who have similar interests. Those people might pass the content on to their connections, increasing your reach even further - leading you closer to more customers down the road.
Paid advertising doesn't have to happen in a vacuum. It can complement a strategy that includes email marketing, social media activities, and content marketing. Content marketing is especially good for attracting visitors and building traffic, then sending them to your website from there.
When you use paid advertising on its own, you're mostly at the mercy of the service you're using - and they'll decide how much more exposure you get after they've shown an ad to each person within your target audience. With content marketing, you have more control over what happens next: where people go when they land on your site and how much exposure they get overall.
So far we've said that content marketing services can help you connect with more people, but we haven't talked about numbers. How much more traffic do you get from content marketing in comparison with paid advertising? Well, according to studies by both Google and HubSpot, content marketing is twice as effective as paid advertising. That's right - twice as effective! With a good strategy and continual improvements to your content, you're likely to see results like these very shortly.
Content marketing is a powerful way to promote your business online. Plus it's usually less expensive and less intrusive. So get out there and start using content marketing to promote your business today!
In today's competitive marketplace, it is important to make sure you are not letting opportunities and benefits pass you by. There are so many benefits to working with a reliable and expert content marketing agency. We are such a Content Marketing Company that goes above and beyond for our clients to deliver content marketing services that no one else can provide. If you want your small business to grow online and increase its return on investment, then feel free to contact Xwebbuilders.com. Our plans and packages are affordable and worthy to lift your small-scale business to its peak. We guarantee our commitment to delivering results. Be sure, you are here for the right thing.
